Why This Question Gets Asked So Often
Because knowing who is behind something feels like the shortest route to deciding whether to trust it, and in most industries it is. Here the chain is long — studio, operator, affiliate — and only the first two publish anything. The affiliate layer, which produces most of what you read about the game, is the least documented and the loudest.
The practical answer is that you do not need to identify an owner to make a safe decision. The licence, the payee and a small test withdrawal tell you what matters about an operator, and none of them depends on knowing a name.
On the Celebrity Claims Specifically
We have found no filing, statement or credible report supporting any of them, and the pattern — a well-known name, no register entry, video that does not survive scrutiny — matches a marketing technique used across this whole category rather than anything specific to this game.
How to check the operator behind a link is on the link checking page, and every guide is listed on the home page.